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The Alumni Interaction Series on the topic ‘The art and science of marketing communications’ was held on February 17 in the MBA department. The resource person was Sachin Andrew Pinto (alumnus, 2010-2012 batch), project specialist marketing, IKEA India.

Mr Pinto shared insights and experiences during the lecture. The audience had the privilege of gaining valuable knowledge from an accomplished professional, reinforcing the strong ties between the institution and its alumni. The resource person explained the various aspects of marketing communications. He also highlighted the expected growth in digital marketing in the upcoming years and inspired students to choose digital marketing as their career choice. He also explained the need for a very clear career planning and emphasised the need for focusing on career with well-designed individual strategies.

Earlier, Dean Dr Rajani Suresh welcomed Mr Pinto. Mr Justine James from the department and Nithish Kumar and Ninoshka Clea Brank, student representatives of Alumni Interaction Series coordinated the programme. Oshwin Priyanka Sequeira of second year MBA compered the programme.